We are a Proudly California brand. Our heart breaks as we watch megafires sweep across the forests and communities we love. In the face of an accelerating climate crisis, we’re always asking ourselves what more we can do to help.
We want to recognize the wildland firefighters who are working in hard and dangerous conditions to protect the people and the land. We've gotten a lot of emails from firefighters asking for a pro-deal on our Treeline alpine shades... and that's when it clicked: We can do better than just a discount! How about free?
From now until the first rains, we’re giving firefighters in the West a free pair of Treeline sunglasses. As they work to protect our people and planet, the least we can do is ensure they’ve got the gear to do the job better and more comfortably.
“Do you guys offer any pro-deals for firefighters? I really like your sunglasses with the side shields. They would help a lot to keep the smoke out of my eyes.”
A note to Firefighters
Our most iconic frame, the Treelines, is set apart by unique perforated sun shields for max glare protection without sacrificing breathability. Turns out, they’re ideal for firefighters in addition to adventurers.
Protective Side Shields
Removable, magnetic, perforated side shields protect your eyes from sun, wind and dust while still allowing for comfort and breathability.
Designed for strength and comfort without weight or bulk. Perfect for long active days in high alpine terrain.
Polarized lenses with low visual light transmission (9% VLT) filters 91% of sunlight to enable high visual acuity in bright and reflective conditions.